Behavioral Marketing

Everyone you pass in the street is actively pursuing something. The goal is not to just find those in your market who could buy, but to find the 3% who are ready to buy. Those implementing a strategy to find the 3% are the leaders in their industry. Yes Prospects …

Five Forces

Do you know who you are competing against? How do you beat these rivals? Porter’s five forces is a framework for analyzing who and what you are up against as a business. It is essential for growth take into account these these five forces and have a strategy to overcome …

Independent Growth

Aa mortgage broker or loan officer, you got into this industry for a reason. There is a degree of independence in your day-to-day work and you get to put your own personal spin on the service you deliver as well as in your marketing efforts. You have both the analytical …

State of the Industry

Mortgage loan origination is a competitive business. There are close to 500,000 mortgage loan officers and brokers in the U.S. at this time. Banks One threat to the business is banks. There is an ongoing improvement in the automation of the mortgage process by large banks, as well as the …

Providing Value

It’s not necessarily all about the mortgage, it’s about what the mortgage represents. It can be buying a first home with family. Starting a new life in a new place. It could be about releasing equity to expand one’s business or help a loved one expand their business. It’s possibly …

Reputation Management

Your customers are your most important source of feedback. Their ratings and reviews impact how search engines and other customers make decisions about your brand everyday. If you don’t pay attention to this important source of customer feedback, you could be leaving revenue on the table. Your Relationship With Google …